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Amazon France Seller Setup: Requirements and Best Practices

Marketplace Selling 18 February 2025 6 min read
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Why sell on Amazon France?

Amazon France is the most visited e-commerce site in the country. Selling here gives you access to a large customer base and trusted logistics via FBA (Fulfilment by Amazon).

Seller account requirements

Amazon requires a valid business entity (micro-entreprise, SAS, SARL, etc.) with a French SIRET number. You also need a French business address for correspondence and, in many cases, a French VAT number. Francosetup offers legal address services specifically suited for marketplace sellers.

FBA vs FBM

With FBA, you send stock to Amazon warehouses; they handle storage, packing, and delivery. FBM (Fulfilment by Merchant) means you ship orders yourself. FBA usually increases visibility and conversion but has higher costs.

Compliance and accounting

French sellers must keep proper accounting records and file VAT returns. Our accounting service helps marketplace sellers manage declarations and tax obligations efficiently.

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